Menu

Search

Cart

Your cart is empty

Continue shopping

The Capsule Wardrobe: Timeless Essentials

A curated foundation of versatile, seasonless essentials designed for effortless daily dressing. Discover timeless Australian-made tailoring, reworked B SIDES vintage denim, organic cotton basics, premium knitwear, and handcrafted footwear made to be mixed, matched, and worn for years to come.
Person wearing a white shirt and beige pants on a light gray background NewAustralian Made ECG

No. 19 Shirt - Self Stripe

 Palorosa Medium Mercado woven tote bag in Chocolate and palm - Australian stockist East Coast General Sold out Palorosa

MERCADO | MEDIUM - CHOCOLATE + PALM

 Person wearing a white t-shirt and blue jeans against a plain background New B SIDES

Floppy Jean Indigo Rinse

 Coffee brown socks with a white band labeled E.C.G displayed on a white ack New E.C.G

Cotton Socks - Coffee

 Pesca Fisherman Sandal Sold out Hereu

Pesca Fisherman Sandal

 Flay lay of the perfect white tee dawn tee in Pacific stripe - east coast general New Perfect White Tee

Dawn Tee - Navy Pacific Stripe

 A women wearing an oversized cream shirt with lace details on a plain background New Cordera

Lace Shirt - Cream

 New B SIDES

Lange Lasso Jean - Indigo/White Stripe

 Brown handbag with a unique geometric design on a beige background New Hereu

CALELLA SUEDE

 New Perfect White Tee

Harley Tee - Powder Blue

 Woman wearing a white t-shirt and blue jeans against a plain background New B SIDES

Floppy Jean Charley Wash

 No. 19 Shirt - Green stripe NewAustralian Made ECG

No. 19 Shirt - Green Stripe

 NewAustralian Made ECG

No.15 Bracelet - Moss Agate

 Dark brown sweatshirt on a white background New Jungmaven

California sweatshirt - Coffee Bean

 Person wearing a gray button-up shirt and blue jeans against a plain background New B SIDES

Relaxed Cuffed Lasso - Cate Wash

 Kye Intimates half zip top in natural - East Coast General New Kye Intimates

Recline Half Zip - Natural

 Black sandal on a beige background Hereu

ANCORA SQUARED SLIDE

 Woman wearing a striped dress with a plain background New ECG

No. 26 Stripe Shirt Dress - Khaki/White

 Green sock with a white label displaying 'E.C.G.' on a white background New E.C.G

Cotton Socks - Forest

 Brown t-shirt on a white background Jungmaven

Silverlake cropped tee | Coffee Bean

 Red beaded bracelet with silver clasp on a white background NewAustralian Made ECG

No.15 Bracelet - Red Jasper

 Model wearing B Sides Slim Lasso Jeans in Desert Tan with black long sleeve pocket tee front view New B SIDES

Slim Lasso Jean Desert Tan

 Palorosa Quadretti Small woven tote bag in Chocolate and Black front view New Palorosa

QUADRETTI | SMALL CHOCOLATE + BLACK

 Side view showing draped fit and long sleeves on KYE Intimates Dove Relaxed Long Sleeve New Kye Intimates

Relaxed Long Sleeve - Dove

 Person wearing a striped shirt with red, black, and white horizontal lines on a plain background New Cordera

Organic Cotton Striped T-shirt

 E.C.G No. 60 Pants in French Grey front view Japanese cotton twill barrel leg pants NewAustralian Made E.C.G

No. 60 Pants - French Grey

 Flat lay of perfectwhitetee Harley tee in Bright Ivory - East Coast General New Perfect White Tee

Harley Tee - Bright Ivory

 A pair of coffee brown coloured cotton ribbed crew socks wrapped in a white paper band with the brand name 'E.C.G’ - East Coast General E.C.G

Cotton Ribbed Socks - Coffee

 Dawn tee in pacific clementine stripe, flat lay view - east coast general New Perfect White Tee

Dawn Tee - Pacific Clementine Stripe

 E.C.G No. 60 Pants in Black front view linen cotton twill barrel leg trousers NewAustralian Made E.C.G

No. 60 Pants - Black
Apple Pay Mastercard PayPalShop Pay Union PayVisa © 2026 east coast general. All rights reserved.

Country/region