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Womens New Arrivals

Discover the latest women’s new arrivals at East Coast General — a refined selection of modern wardrobe essentials designed for everyday wear. Our newest pieces bring together timeless silhouettes, premium fabrics, and understated design, each item is chosen for its quality, functionality, and lasting style.

Dark navy turtleneck sweater on a light gray background Toast

Fine Wool Cashmere Half Sleeve Sweater

New
Brown handbag with a unique geometric design on a beige background Hereu

CALELLA SUEDE

New
Beige pleated pants on a light gray background Toast

Pleat Front Stripe Cotton linen Trousers

New
Striped shirt with red and black pattern on a light gray background Toast

Cleo Stripe Cotton Tee

New
Woman wearing a white t-shirt and blue jeans against a plain background B Sides

Floppy Jean Charley Wash

New
Beige sweater on a light gray background Toast

Organic Cotton Linen Easy Sweater

Sold out
Person wearing a dark blue ribbed t-shirt and black pants on a white background Cordera

Ribbed Knit T-shirt - Navy

New
Person wearing a gray button-up shirt and blue jeans against a plain background B Sides

Relaxed Cuffed Lasso - Cate Wash

New
Woman wearing a mustard yellow waistcoat against a plain background Toast

Stripe Cotton Linen Waistcoat

New
Blue dress with a belt on a white background Toast

Tea Towel Stripe Cotton Dress

New
Woman holding a brown beaded handbag against a white background Cordera

Wooden beads mini bag

New
Person wearing a green dress with a plain background Toast

Tea Towel Stripe Cotton Skirt

New
Person wearing a blue shirt and skirt on a white background Toast

Cotton Linen Poplin Shirt

New
Person wearing a blue shirt and skirt standing against a white background Toast

Pleated Cotton Linen Poplin Skirt

New
Person wearing a gray sweater and white shorts against a plain background B Sides

Vintage Lasso Jean Short Vintage White Hand Tatted Lace

New
Pair of black woven sandals with white straps on a beige background Hereu

RONDAIA

New
Person wearing a red patterned top and dark wide-leg pants on a white background Toast

Jacquard Knitted Cotton Top

New
B Sides

Lange Lasso Jean - Indigo/White Stripe

New
Striped sweater vest with red and beige pattern on a light gray background Toast

Jacquard Stripe Linen Cotton Tank

New
Plain light green t-shirt on a white background JUNGMAVEN

Vernon Oversized Tee - Agave Green

New
Brown t-shirt on a white background Perfect White Tee

Harley Tee - Mocha

New
Gray sweatpants on a white background Perfect White Tee

Johnny sweatpants - Grey

New
Jungmaven

Silverlake cropped tee - Sunbleached Yellow

New
Beige t-shirt on a white background Jungmaven

Silverlake cropped tee - Desert Khaki

New
Dark brown shorts on a white background JUNGMAVEN

Kona Shorts - Coffee Bean

New
Light green t-shirt on a white background Jungmaven

Silverlake cropped tee - Agave

New
Blue t-shirt on a white background Perfect White Tee

Harley Tee - Cobalt

New
Jungmaven

Silverlake cropped tee - Deep Indigo

New
Light blue t-shirt on a white background Jungmaven

Silverlake cropped tee - Rain Washed

New
Tiger eye and freshwater pearl necklace displayed on a white background E.C.G

No. 65 Necklace - Tiger Eye

NewAustralian Made

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