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New Arrivals

Discover the latest arrivals at East Coast General—an evolving edit of modern womenswear, accessories, and lifestyle pieces from thoughtfully selected international and Australian designers. This collection is updated regularly with new season clothing, footwear, jewellery, and homeware designed for everyday wear and lasting style.

Each new arrival is chosen for its focus on quality materials, refined silhouettes, and timeless design, balancing ease with considered detail. Expect contemporary essentials, elevated wardrobe staples, and functional pieces that move seamlessly between seasons.

Woman wearing a mustard yellow waistcoat against a plain background

Red cotton socks, folded in hair with a ECG branded band on a white background

Beige pleated pants on a light gray background

Small spray bottle labeled 'Abel' on a white background

Woman wearing a white shirt with black buttons on a plain background

Black handbag on a beige background

Green sock with a white label on a plain background

Striped shirt with red and black pattern on a light gray background

Woman wearing a white shirt and beige wide-leg pants holding a black clutch against a white background

Dark navy turtleneck sweater on a light gray background

Green sock with a white E.C.G label on a plain background

Multicolored beaded necklace on a person's neck with a blurred background

Decorative pillow with geometric pattern on a white background

Brown handbag with a unique geometric design on a beige background

White t-shirt with embroidered lamb illustration on a plain background

Red knitted cardigan with a tie collar on a light gray background

Woman wearing a beige sleeveless top and pants on a white background

Blue ankle sock with 'ECG' label on a white background

Pair of black woven sandals with white straps on a beige background

Blue dress with a belt on a white background

Wooden incense box with two sticks on a white background

Gray sock with a white label on a beige background

Blue t-shirt on a white background

Light yellow t-shirt on a white background

Person wearing a green dress with a plain background

Coffee brown socks with a white label on a light gray background

Person wearing a green outfit holding a bag on a white background

Woman wearing a black and white striped shirt with a brown collar on a white background

Woman holding a brown beaded handbag against a white background

(AUD $)

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