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New Arrivals

Discover the latest arrivals at East Coast General—an evolving edit of modern womenswear, accessories, and lifestyle pieces from thoughtfully selected international and Australian designers. This collection is updated regularly with new season clothing, footwear, jewellery, and homeware designed for everyday wear and lasting style.

Each new arrival is chosen for its focus on quality materials, refined silhouettes, and timeless design, balancing ease with considered detail. Expect contemporary essentials, elevated wardrobe staples, and functional pieces that move seamlessly between seasons.

Front view of model wearing Cordera red balloon hoodie with silver zip closure - East Coast General

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Ruched stripe blue shoulder bag - East Coast General

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Model wearing the Sunray Sportswear Mahuna T-shirt in Off White and B Sides Floppy Jeans - East Coast General

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Nu Swim Straight One Piece swimsuit in black minimalist horizontal neckline flat lay - East Coast General

Medium close up of perfectwhitetee Lisa Tee showing classic crew neck collar in Whitecap Grey - East Coast General

Havaianas Top Flip Flops in Ruby Red – top and side View | East Coast General

TOAST Cleo Cotton Stripe Tee in Multi colorway flat lay - East Coast General

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Green cotton ribbed socks with a white label displaying ECG branding on a white background - East Coast General

Person wearing a red sweater and light blue jeans against a plain background

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Palorosa Quadretti Medium woven tote bag in Chocolate and Black front view - Australian stockist East Coast General

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Nu Swim Noodle Suit in black minimalist one piece swimwear flat lay - East Coast General

A braided phone strap keychain in blue and yellow, attached to a black carabiner clip. A portion of a smartphone is visible on the left side, set against a clean white background - East Coast General

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perfectwhitetee Springsteen Tee in True Black flat lay - East Coast General

Front view of model wearing oversized Cordera Organic Cotton Striped Polo with open collar - East Coast General

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Editorial image of KYE Intimates Recline Skirt in Limoncello bamboo jersey - East Coast General

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Front view of model wearing Cordera corduroy baggy pants in sage with wide leg fit - East Coast General

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Model wearing Sunray Sportswear Mahuna T-shirt in Shark with B Sides Floppy jeans - East Coast General

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Front view of model wearing Cordera black balloon quarter zip pullover with silver hardware - East Coast General

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A pair of ink blue cotton ribbed crew socks wrapped in a white paper band with the letters 'E.C.G’ - East Coast General

Flat lay of the TOAST ecru Cotton Linen skirt showing the drawstring waistband and clean pleat lines

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Cordera Woven Belt in tan braided leather flat lay with silver buckle and carabiner ring styled with a plaid shirt and brown trousers - East Coast General

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Woven handbag with brown handle and blue and white striped pattern on a light gray background

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Cordera brown woven leather belt styled on mid rise tailored pants - East Coast General

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Front view of model wearing Cordera low rise virgin wool pants in beige with straight leg fit - East Coast General

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KYE Intimates Brushed Hacci Baby Tee in Black TENCEL Lyocell knit - East Coast General

model wearing Sunray Sportswear Na'maka'oh tshirt in off white with B Sides floppy jeans - East Coast General

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Sold out

Flat Lay of the Sunray Sportswear Hi aka t-shirt in Hambledon grey - East Coast General

Model wearing the Sunray Sportswear Hiaka tshirt in Dried Moss with B Sides floppy jeans - East Coast General

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TOAST Cotton Linen Poplin Box Pleat Skirt in Slate grey - East Coast General

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(AUD $)

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