"In an age of hyper-consumption, the gesture of tactile quality and functional art in our daily routine has become one of heightened value."

A crossroads between art and life, EAST COAST GENERAL is a purveyor of functional beauty. Inspired by traditional craftwork updated in modern form - we exhibit a tactile palette of apparel, accessories, homewares and beauty made to bring charm to everyday tasks.

Characterised by the unique leather craft and archival codes that founded the space in 2019, our uniform aesthetic has become a go-to for creative locals and travellers alike who appreciate essentials that mature with age.

Our ethos is premised on the notion that nothing is precious. Beautiful design can and should be functional. Our curation is designed both internally and globally sourced, working with a circular system that favours longevity and responsible partnerships. Our in-house EAST COAST GENERAL collection is made in Australia.


Visit our bricks and mortar store in Byron Bay, Bundjalung Country.