Lido Swimwear

Named after the iconic barrier island in the Venetian lagoon, Lido is an independent project dedicated to creating beautiful, practical, and sustainable swimwear for the modern woman. Designed with clean architectural lines and an effortlessly sophisticated aesthetic, the collection is entirely crafted in Northern Italy by local artisans using premium, sustainable technical Lycra. Characterized by a signature matte finish and ultra-comfortable, fast-drying fits, Lido balances contemporary innovation with timeless European elegance. From classic silhouettes like the Uno and Trentasei one-pieces to minimal bikinis, discover the ultimate high-performance vacation wardrobe essentials at East Coast General.