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E.C.G

Explore the signature house label collection from East Coast General. Rooted in utility, premium natural fabrics, and effortless versatility, the E.C.G range embodies a minimalist aesthetic crafted for modern everyday living.

Discover our core apparel collection—ethically designed and made in Australia—featuring signature numbered styles like tailored cotton  shirts, relaxed trousers, and versatile shorts. Complement your wardrobe with our essential cotton crew socks finely crafted in South Korea, alongside Australia-made gemstone jewellery designed to deliver enduring quality and quiet sophistication season after season.

Woman wearing a blue striped shirt and beige pants on a white background ECG

No. 19 Shirt - Cobalt

Australian Made
Person wearing a white t-shirt and black pants on a white background E.C.G

No. 60 Pants - Black

NewAustralian Made
E.C.G

No. 65 Necklace - Autumn Rainbow

Australian Made
ECG

No. 19 Shirt - Silk Stripe

Australian Made
Light blue shorts on a white background ECG

No. 34 Shorts - Sage

NewAustralian Made
Beige socks with a white label displaying 'E.C.G.' on a light gray background E.C.G

Cotton Socks - Stone

New
Woman wearing a striped dress with a plain background ECG

No. 26 Stripe Shirt Dress - Khaki/White

New
ECG

No.15 Bracelet - Agate

NewAustralian Made
ECG

No. 7 Necklace - Red/Green Mushroom

NewAustralian Made
Woman wearing a black top and cream skirt on a white background ECG

No. 34 Shorts - Stripe

NewAustralian Made
Red cap with 'E.C.G.' text on a light gray background ECG

E.C.G Baseball Cap - Red

New
a women wearing a grey blue and white stripe shirt and beige trousers with a black singlet ECG

No. 19 Shirt - Denim Stripe

Australian Made
Person wearing a white shirt and blue pants on a plain background ECG

No. 53 Pants - Cobalt

NewAustralian Made
A person wearing a black tank top and white tailored shorts with a double front pleat and side entry pockets. ECG

No. 34 Shorts - White

Australian Made
No. 53 Trouser - Natural - east coast general ECG

No. 53 Pants - Natural

Woman wearing a black top and blue shorts on a white background E.C.G

No. 9 Shorts - Cobalt

New
Woman wearing a two-tone dress with beige and striped patterns on a white background ECG

No. 26 Stripe Shirt Dress - Yellow/Blue

A single pale yellow sock wrapped in a white paper band printed with the brand name 'E.C.G - East Coast General E.C.G

Cotton Socks - Butter

New
A long beaded necklace featuring a mix of colorful glass beads, white beads, charms, and green fish-shaped beads, finished with sterling silver hardware displayed on a light gray background - East Coast General ECG

No. 7 Necklace - Green Mushroom

NewAustralian Made
Person wearing a dark t-shirt and beige pants on a light background E.C.G

No. 60 Pants - French Grey

NewAustralian Made
Person wearing a white shirt and beige pants on a light gray background ECG

No. 19 Shirt - Self Stripe

NewAustralian Made
Person wearing a white t-shirt and pants on a light gray background E.C.G

No. 60 Pants - Natural

NewAustralian Made
Woman wearing a blue shirt and black shorts on a white background ECG

No. 18 Shirt - Cobalt

Australian Made
No. 19 Shirt ECG

No. 19 Shirt - White

Australian Made
No 80 Blazer - Canvas - east coast general ECG

No 80 Blazer - Canvas

No.19 black silk shirt ECG

No. 19 Shirt - Black Silk

Australian Made
Woman wearing a black tank top and striped shorts on a white background E.C.G

No. 9 Shorts - Khaki Stripe

Person wearing a black top and butter yellow Bermuda tailored shorts on a light gray background ECG

No. 34 Shorts - Butter

Australian Made
E.C.G

No. 9 Shorts - White

Australian Made
Green sock with a white label displaying 'E.C.G.' on a white background E.C.G

Cotton Socks - Forest

New

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