Menu

Coming Soon

A curated preview of upcoming arrivals. Thoughtfully designed essentials and architectural silhouettes—crafted to anchor the modern wardrobe.

Discover forthcoming releases from Nu Swim, TOAST, Cordera, Plasticana, B SIDES, and our signature Australian-made ECG.

Subscribe below for priority access upon arrival.

Flat lay of the TOAST ecru Cotton Linen skirt showing the drawstring waistband and clean pleat lines

Nu Swim Straight One Piece swimsuit in black minimalist horizontal neckline flat lay - East Coast General

TOAST Cleo Cotton Stripe Tee in Multi colorway flat lay - East Coast General

Plasticana Sunchanvre hemp fisherman sandal in natural amber semi translucent finish - East Coast General

Nu Swim Noodle Suit in black minimalist one piece swimwear flat lay - East Coast General

Plasticana Gardenia Noir matte black closed shoe clog pair - East Coast General

TOAST Stripe Wool Cashmere Neat Sweater in Burgundy Bordeaux flat lay - East Coast General

TOAST Stripe Wool Cashmere Neat Sweater in Denim Blue flat lay - East Coast General

TOAST Cotton Linen Poplin Box Pleat Skirt in Slate grey - East Coast General

(AUD $)

© 2026 east coast general. All rights reserved.