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New Arrivals

Discover the latest arrivals at East Coast General—an evolving edit of modern womenswear, accessories, and lifestyle pieces from thoughtfully selected international and Australian designers. This collection is updated regularly with new season clothing, footwear, jewellery, and homeware designed for everyday wear and lasting style.

Each new arrival is chosen for its focus on quality materials, refined silhouettes, and timeless design, balancing ease with considered detail. Expect contemporary essentials, elevated wardrobe staples, and functional pieces that move seamlessly between seasons.

Brown t-shirt on a white background

Black Crochet bag on a beige background

Her sock in kelly green

Silverlake cropped tee - Washed White - east coast general

Person wearing a gray button-up shirt and blue jeans against a plain background

Woman wearing a white long-sleeve shirt and blue jeans against a plain background

Person wearing a gray sweater and white shorts against a plain background

Person wearing a green t-shirt and blue jeans against a plain background

Burgundy cap with 'E.C.G.' embroidery on a white background

Woman wearing a two-tone brown and white polo shirt on a plain background

Person wearing black sandals with white pants on a white background

Necklace with black onyx and jasper beads, close up on a persons neck

Spray bottle labeled 'Abel' on a white background

Purple sock with 'ECG' branding on a beige background

Person wearing a striped shirt with red, black, and white horizontal lines on a plain background

Person wearing a dark t-shirt and beige pants on a light background

Person wearing a dark blue ribbed t-shirt and black pants on a white background

Beige sock with 'ECG' label on a light gray background

Person wearing a blue shirt and skirt standing against a white background

Person wearing a blue shirt and skirt on a white background

Two wooden bead coasters with 'Fancian' branding on a light gray background

Black t-shirt on a light gray background

Terracotta sock with branded paper ban on a plain background

Woman wearing a striped polo shirt with a brown collar on a white background

Decorative tray with black and beige beads on a metallic surface against a tiled wall.

Square mat with a grid of wooden beads on a light gray background

Person wearing a red patterned top and dark wide-leg pants on a white background

(AUD $)

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