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New Arrivals

Discover the latest arrivals at East Coast General—an evolving edit of modern womenswear, accessories, and lifestyle pieces from thoughtfully selected international and Australian designers. This collection is updated regularly with new season clothing, footwear, jewellery, and homeware designed for everyday wear and lasting style.

Each new arrival is chosen for its focus on quality materials, refined silhouettes, and timeless design, balancing ease with considered detail. Expect contemporary essentials, elevated wardrobe staples, and functional pieces that move seamlessly between seasons.

KYE Intimates Relaxed Tee in Dove grey bamboo jersey - East Coast General

Small spray bottle labeled 'Abel' on a white background

Palorosa Mercado Medium woven tote bag in Vanilla Powder front view

KYE Intimates Relaxed Tee in black bamboo jersey - East Coast General

Blue cotton sock with a white label displaying 'E.C.G.' on a white background - East Coast General

Person wearing a striped sweater with red and gray horizontal lines on a white background

KYE Intimates Ribbed Racerback Tank in Ivory bamboo jersey - East Coast General

Kye Intimates half zip top in natural - East Coast General

KYE Intimates Recline Cami in Black bamboo jersey - East Coast General

Woven basket with a gradient pattern on a light gray background

KYE Intimates Ribbed Baby Tee in Natural white bamboo jersey - East Coast General

Model wearing KYE intimates Recline Skirt in Black fluid column maxi skirt front view - East Coast General

Flat lay of perfectwhitetee Harley tee in Bright Ivory - East Coast General

Person wearing a beige checkered shirt on a white background

Model carrying the Palorosa Basket Medium tote bag in Midnight Brown lifestyle view

Rear view of Lido Navy swimsuit showing contrasting Red open racerback straps - East Coast General

Blue braided phone strap attached to a phone case on a white background

Stripe ruched bag hanging on silver hook

A pair of navy blue cotto ribbed crew socks folded together with a white paper band around the middle that reads 'E.C.G’ - East Coast General

a women wearing the Kye Intimates recline pants in dove grey, viewed from the front

Palorosa Basket Medium woven tote bag in sand warm beige front view

flat lay of Camryn white oversized tee by perfectwhitetee

Model wearing KYE Intimates Relaxed Long Sleeve in Black slouchy bamboo top front view

Woman wearing a beige button-up shirt and pants on a white background

Side view showing draped fit and long sleeves on KYE Intimates Dove Relaxed Long Sleeve

Model wearing Kye intimates Recline Pant in Black fluid wide leg lounge pants front view

Woman wearing a brown tank top and black pants against a white background

(AUD $)

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