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Women's Collection

Explore the complete women's collection at East Coast General, featuring an elevated range of contemporary apparel, footwear, accessories, and everyday essentials. Discover a thoughtfully curated selection from celebrated independent labels, including Cordera, Toast, B Sides, Lido, Hereu, and our Australian-made E.C.G signature line.

From effortless organic cotton tees, tailored trousers, and premium merino knitwear to handcrafted leather shoes and minimalist jewelry, each piece is chosen for its enduring quality and relaxed aesthetic. Build a timeless, modern wardrobe designed to carry you seamlessly through every season.

No.18 Shirt - White ECG

No. 18 Shirt - White

Kona Shorts - White JUNGMAVEN

Kona Shorts - White

kona shorts black JUNGMAVEN

Kona Shorts - Black

Woman wearing a light gray shirt and pink pants on a white background ECG

No. 53 Pants - Dusty

Pair of brown flip-flops with a visible brand logo on a white background Havaianas

Square toe - Brown

Beige tank top on a white background Jungmaven

Sporty Tank - Oat milk

Pesca Fisherman Sandal Sold out Hereu

Pesca Fisherman Sandal

heathered Malibu muscle tee JUNGMAVEN

Malibu Muscle Tee - Heathered Gray

Cambria Pants - Diesel Gray Jungmaven

Cambria Pants - Diesel Gray

Model wearing Lido Trentasei black one piece swimsuit front view - East Coast General Lido

Lido Trentasei One Piece - Black

Harley tee in sugar Perfect White Tee

Harley Tee - Sugar

HARLEY tee - Vintage Black Perfect White Tee

HARLEY Tee - Vintage Black

HARLEY Tee - White Perfect White Tee

HARLEY Tee - White

Perfect White Tee

Annie recycled tank - White

A pair of black Havaianas flip-flops with a green and white Brazil flag and stripe design around the sole. Havaianas

Brazil Thongs - Black

No. 12 Necklace - Camel/Black New E.C.G

No. 12 Necklace - Camel/Black

A pair of black Havaianas flip-flops with a square toe shape and slim strap. Havaianas

Square toe - Black

A pair of blue and white Havaianas flip-flops displayed against a white background. Havaianas

Brazil Thongs - Blue and white

New turtle bags

String Tote Bag

New E.C.G

No. 27 Necklace - Smokey Quartz

No. 65 Necklace - Black Onyx New E.C.G

No. 65 Necklace - Black Onyx

New E.C.G

No. 65 Necklace - Rainbow

No.22 Necklace - Smokey E.C.G

No.22 Necklace - Smokey

New E.C.G

No. 31 Earrings - Spotted Jasper

New E.C.G

No. 31 Earrings - red adventurine

A person wearing a black tank top and white tailored shorts with a double front pleat and side entry pockets. Australian Made ECG

No. 34 Shorts - White

no 34 shorts black Australian Made ECG

No. 34 Shorts - Black

New Tanchen

0/0 SLING SHOULDER BAG MINT + RED

Tanchen

0/0 CREAM DUSTBAG

Sold out JUNGMAVEN

SPAGHETTI TANK - Washed White

Country/region

Country/region