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New Arrivals

Discover the latest arrivals at East Coast General—an evolving edit of modern womenswear, accessories, and lifestyle pieces from thoughtfully selected international and Australian designers. This collection is updated regularly with new season clothing, footwear, jewellery, and homeware designed for everyday wear and lasting style.

Each new arrival is chosen for its focus on quality materials, refined silhouettes, and timeless design, balancing ease with considered detail. Expect contemporary essentials, elevated wardrobe staples, and functional pieces that move seamlessly between seasons.

Red cotton socks with a white label displaying 'E.C.G.' on a light gray background - East Coast General

Black Crochet bag on a beige background

Black beaded bracelet with silver clasp on a white background

Person wearing black sandals with white pants on a white background

Necklace with black onyx and jasper beads, close up on a persons neck

Square mat with a grid of wooden beads on a light gray background

Person wearing a red patterned top and dark wide-leg pants on a white background

Blue sweater on a light gray background

Wooden incense box with two red incense sticks on a white background

Woven basket with handle on a light gray background

jung tee white

Person wearing a white shirt and beige pants on a light gray background

Close-up of a colorful beaded necklace with a pearl pendant on a person.

Beige long-sleeve shirt on a white background

A yellow fabric scrunchie with thin blue stripes, photographed flat against a clean white background - East Coast General

Perfectwhitetee Harley tee in Driftwood - East Coast General

A single white checked fabric scrunchie with a textured, crinkled linen-like surface, photographed from directly above on a clean white background - East Coast General

Black and red rope wrist strap with red ring and phone adapter- East Coast General

Two rectangular hair combs on a plain white background: one in amber-brown and one in black - East Coast General

flat lay of perfectwhitetee Harley tee in ultraviolet - East Coast General

A braided phone strap keychain in blue and yellow, attached to a black carabiner clip. A portion of a smartphone is visible on the left side, set against a clean white background - East Coast General

Green cotton ribbed socks with a white label displaying ECG branding on a white background - East Coast General

A fabric hair scrunchie with a small brown and white gingham checkered pattern, photographed flat on a light off-white background - East Coast General

A pair of ink blue cotton ribbed crew socks wrapped in a white paper band with the letters 'E.C.G’ - East Coast General

A single satin hair scrunchie in a warm taupe-brown color, photographed from directly above on a clean white background - East Coast General

(AUD $)

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