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Womens New Arrivals

Discover the latest women’s new arrivals at East Coast General — a refined selection of modern wardrobe essentials designed for everyday wear. Our newest pieces bring together timeless silhouettes, premium fabrics, and understated design, each item is chosen for its quality, functionality, and lasting style.

Person wearing a gray button-up shirt and blue jeans against a plain background B Sides

Relaxed Cuffed Lasso - Cate Wash

New
Woman wearing a white t-shirt and blue jeans against a plain background B Sides

Floppy Jean Charley Wash

New
east coast general

No. 12 Bracelet - Navy/sand

NewAustralian Made
Tiger eye and freshwater pearl necklace displayed on a white background E.C.G

No. 65 Necklace - Tiger Eye

NewAustralian Made
Person wearing a gray sweater and white shorts against a plain background B Sides

Vintage Lasso Jean Short Vintage White Hand Tatted Lace

New
Black sandal on a beige background Hereu

ANCORA SQUARED SLIDE

New
Black handbag on a beige background Hereu

ARTA Pleated Shoulder Bag

New
Brown handbag with a unique geometric design on a beige background Hereu

CALELLA SUEDE

New
Pair of black woven sandals with white straps on a beige background Hereu

RONDAIA

New
Beige sleeveless blouse with buttons on a light gray background Toast

Mini Stripe Cotton Top - Sunwashed Blue

New
Striped shirt with red and black pattern on a light gray background Toast

Cleo Stripe Cotton Tee

New
Striped sweater vest with red and beige pattern on a light gray background Toast

Jacquard Stripe Linen Cotton Tank

Sold out
Person wearing a blue shirt and skirt on a white background Toast

Cotton Linen Poplin Shirt

New
Person wearing a blue shirt and skirt standing against a white background Toast

Pleated Cotton Linen Poplin Skirt

New
Bright red cotton t-shirt on a white background Perfect White Tee

Harley Tee - Tomato

New
Beige long-sleeve shirt on a white background Jungmaven

California sweatshirt - Desert Khaki

New
Dark brown sweatshirt on a white background Jungmaven

California sweatshirt - Coffee Bean

New
Woman wearing a striped dress with a plain background ECG

No. 26 Stripe Shirt Dress - Khaki/White

New
Woman wearing a two-tone dress with beige and striped patterns on a white background ECG

No. 26 Stripe Shirt Dress - Yellow/Blue

New
Person wearing a white shirt and beige pants on a light gray background ECG

No. 19 Shirt - Self Stripe

NewAustralian Made
ECG

No. 19 Shirt - Silk Stripe

NewAustralian Made
E.C.G

No. 14 Necklace - Green jasper

NewAustralian Made
Woman wearing a black tank top and striped shorts on a white background E.C.G

No. 9 Shorts - Khaki Stripe

New
A women wearing an oversized cream shirt with lace details on a plain background Cordera

Lace Shirt - Cream

New
Person wearing a white shirt and dark curved leg baggy Jeans on a white background Cordera

Curved Baggy Jeans

New
Person wearing a light green checkered shirt against a white background Cordera

Oversized Shirt - Vichy Green

Sold out
Women wearing a black and white striped cardigan with black pants and holding a brown handbag on a white background Cordera

Merino Wool Striped Polo Cardigan

New
Person wearing a dark t-shirt and beige pants on a light background E.C.G

No. 60 Pants - French Grey

NewAustralian Made
Person wearing a white t-shirt and black pants on a white background E.C.G

No. 60 Pants - Black

NewAustralian Made
Person wearing a white t-shirt and pants on a light gray background E.C.G

No. 60 Pants - Natural

NewAustralian Made

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