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New Arrivals

Discover the latest arrivals at East Coast General—an evolving edit of modern womenswear, accessories, and lifestyle pieces from thoughtfully selected international and Australian designers. This collection is updated regularly with new season clothing, footwear, jewellery, and homeware designed for everyday wear and lasting style.

Each new arrival is chosen for its focus on quality materials, refined silhouettes, and timeless design, balancing ease with considered detail. Expect contemporary essentials, elevated wardrobe staples, and functional pieces that move seamlessly between seasons.

Jungmaven Silverlake Cropped Hemp Tee in Sunbleached Yellow front view

Woman wearing a white long-sleeve shirt and blue jeans against a plain background

Person wearing a gray button-up shirt and blue jeans against a plain background

Green sock with a white label displaying 'E.C.G.' on a white background

Multicolored beaded necklace on a person's neck with a blurred background

Navy woven handbag on a light gray background

Person wearing a green outfit holding a bag on a white background

Coffee brown socks with a white band labeled E.C.G displayed on a white ack

Brown handbag with a unique geometric design on a beige background

Palorosa Basket Medium woven tote bag in Midnight Blue front view

White t-shirt with embroidered lamb illustration on a plain background

E.C.G No. 60 Pants in French Grey front view Japanese cotton twill barrel leg pants

Blue dress with a belt on a white background

No. 4 Necklace featuring alternating black onyx beads, Dalmatian jasper beads, and small red spacer beads, finished with a silver clasp on a light gray background- East Coast General

Blue socks with a white label displaying 'E.C.G.' on a light gray background

Red, beige, and white braided keychain attached to a phone case on a light gray background

Palorosa Basket Medium woven tote bag in Cactus olive green front view

Dark gray socks with a white label on a light gray background

Red beaded bracelet with silver clasp on a white background

A single crinkled fabric scrunchie in a muted sage green color, photographed from directly above on a clean white background - East Coast General

Woven tote bag on a light gray background

Wooden incense box with two sticks on a white background

Blue t-shirt on a white background

Person wearing beige wide-leg pants and a green top on a white background

Silverlake cropped tee - Washed White - east coast general

(AUD $)

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